Facebook Ads can be a new way to funnel traffic to your website and generate leads for your construction business. In 2020, Facebook received an estimated 23.5 percent of US digital ad revenue.
It’s not as straightforward as creating an ad and putting it out there. To get the most out of construction Facebook Ads, you need to strategize and plan your campaigns carefully.
This post will give you seven tips for using Facebook Ads effectively to grow your construction business.
1. Know Your Goals
The first step is understanding what you want to achieve with your Facebook ads. Do you want more website visitors? More leads? More customers?
Clearly defining the goals will help you create targeted ad campaigns that are more likely to succeed.
For example, the construction sector is notoriously competitive. So, if your goal is to increase leads, you might create an ad campaign that targets homeowners in your service area who are interested in renovating their homes.
Or, if you’re looking to increase sales, you could target people who have recently moved into a new home in your area.
2. Create A Target Audience
Next, it is crucial to create a target audience for your ad. Facebook allows you to get specific with your target audience. You can target by demographics, interests, behaviors, and even custom audiences.
If you own a construction company specializing in roofing, you might want to target people in your city who have recently moved into a new home.
You can also target people who have engaged with your company in the past, such as those who have visited the website or subscribed to your newsletter.
Creating a well-defined target audience is one of the most critical steps in running a successful Facebook ad campaign.
3. Research Your Competition
You should know who your competition is and what strategies they are using. A great way to do this is to look at their Facebook page and see what kind of ads they are running.
You can look at their website to see if they run any Google AdWords campaigns. If you know what the competition is doing, you will be able to create a more effective campaign.
4. Develop Creative Ads
Creativity is inevitable when it comes to advertising on Facebook. Boring, straightforward ads are not going to cut it. You need to stand out from the rest of the noise in people’s News Feeds.
Your construction Facebook ads should be eye-catching and relevant to your target audience. If you’re unsure where to start, plenty of resources are available to help you develop creative ads.
Here are a few tips:
• Use high-quality images or videos
• Write attention-grabbing headlines
• Use strong calls to action
• Keep the ad copy short
By following these tips, you’ll be well on your way to creating ads that will grab attention and get visitors interested in what you offer.
5. Test And Analyze Your Results
It is essential to track your results to determine what is and isn’t working. Without this data, you will be shooting in the dark, wasting money on ads that don’t work, and missing out on opportunities to grow your business.
Start by setting up conversion tracking in Facebook Ads to track your results. After seeing your ad, it will allow you to see how many people are taking the desired action on your website.
You can also use Google Analytics to track results. Set up goals in Google Analytics and then link them to your Facebook Ads account. It will show how many people complete the plan after viewing your ad.
6. Use Retargeting To Reach Past Customers
Retargeting shows ads to people who have visited a website or used your app. You can use retargeting to reach past customers and remind them of your business. For example, you could show them an ad for a special offer or a new product.
7. Target Mobile Users
Mobile users are more likely to be scrolling through Facebook while they’re on the go, which means they’re more likely to see your ad. Make sure you target mobile users with your ads to reach as many people as possible.
Create a separate ad campaign specifically targeted at mobile users to do this. You can do this by selecting the “Advanced Options” tab when you create your ad campaign.
Select the “Device Type” option and choose to target only mobile devices. It will ensure that your ad is shown only to people using Facebook on their mobile phones.
Final Thoughts
As a contractor, you know that every job is unique. The same can be said about your Facebook advertising strategy. You can create a campaign that works for your business and drives results by following the tips above.