68% of online experiences begin with a search engine. That’s why search engine optimization, otherwise known as SEO, has become critical for businesses to be seen and acquire customers.
If you’re not familiar with SEO, it’s time to learn. There are some different types of SEO, and each of them can help draw people into your website in their own way.
Read on to find out more about them.
On-page SEO for businesses means optimizing the content on their website to be seen by search engines, therefore drawing more people to the site. There are several ways to do this.
One of the most common ways is by using keywords. Keywords should match terms people might be searching for so that Google shows them your website when they type in what they’re looking for. This shows the importance of SEO, as it matches you with customers.
SEO agencies often specialize in on-page SEO, as they’ve spent many years figuring out how to sell SEO, and this is one of the best methods.
Off-page SEO is another term you might see SEO services use. This means using techniques that still help drive traffic to your website but will not actually appear on the pages.
One of the biggest off-page SEO tactics, for example, is social media. This can be a great asset that still brings people to your website but doesn’t involve putting content on the pages there.
It can also involve other branding and marketing techniques.
Technical SEO is what you can do in the background (such as in the coding) to keep drawing people to your website. This can involve using programming languages such as Javascript to create a user-friendly experience that will encourage Google to rank your website higher.
This tends to be a more specialist type which SEO agencies can handle and is a little more difficult to learn the ins and outs of than, say, on-page SEO.
Local SEO is exactly what it sounds like — search engine optimization that specifically targets customers in your area.
Some tactics for local SEO are similar to on-page SEO, using more local keywords (such as adding an area identifier to one). You can also use Google My Business listings to rank higher in your local area.
This is particularly handy for small businesses that don’t operate across the country.
In the age of technology, there’s no business that SEO can’t help. What really matters is knowing about the different types of SEO and identifying which (if not all of them) your business could benefit from.
You don’t have to learn yourself. There are plenty of SEO agencies that can help you out with this, selling their services to help businesses reach their full potential.
For more business tips and advice, check out the rest of our site.
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