Salon businesses have unique needs that help them provide quality services to their clients. They are there to help people look and feel their best. They are there to build confidence. Salons impact people’s lives more than most people give them credit for.
But running a salon business takes a plan, the right tools, and a good marketing focus to ensure they can meet those needs in their community effectively. Here are ways to streamline your salon business operations.
Create a Working Business Plan
Every business needs a business plan. Whether you are a one-person show, or you have a team of stylists behind you, you need a plan. Streamline your salon operations by creating and working on a plan. You’ll be able to identify everything from your mission to the types of customers you want to attract. This plan of course should be a living document, meaning that it can shift and change as you grow.
Invest in a Quality Booking App
If you are still using paper and pen to book appointments, it’s time to look to the future. You need a salon booking app that can do more than hold space for your customer. What if you had a tool that could send text updates? What if that tool also allowed them to easily reschedule an appointment? What if the app could track sales and empower your stylists and barbers? That’s the power of a good booking app. It helps to empower multiple areas of the business so you can stay in the business of making people look and feel great.
Outsource Financial Tasks
As the salon owner, you don’t need to do everything. Hiring a bookkeeper and accountant to handle financial tasks can take a lot of the burden off of you in the off hours.
These people can ensure that things like taxes get paid on time, that you have all your expenses and income organized each month, and so much more. Bookkeeping is a great task to outsource to a pro so that they can categorize expenses correctly and so much more.
Hire an In-Person Receptionist or Office Manager
When you’re managing a team of stylists, you need someone who can field phone calls, check in guests, and help upsell products when clients are checking out. You’ll get more done if you have one person in charge of these things each day.
This person can be simply a receptionist if you get a high volume of calls, or act as an office manager who handles other backend tasks like ordering supplies when they aren’t too busy at the desk. Hiring someone in person can alleviate a lot of the pressure for stylists to do these tasks when they are too busy with clients.
Host Regular Staff Meetings
Staff meetings serve many different purposes for salon businesses. For one, they can be an opportunity to share new skills that you as the salon owner learned at conferences and workshops. They can be an opportunity to teach habits that improve productivity.
They can also be a useful way to create a team-building environment. Making room for staff meetings can feel like a waste of time, and sometimes they are. But you can also receive feedback from your staff during these meetings if there are things they would like to see in the work environment. It’s helpful to have an agenda for each meeting and not to take up more time than is necessary. It should also be paid time when staff is required to attend.
Simplify Your Marketing Campaigns
With digital marketing being the primary way that people connect to others in our modern era, it’s important to simplify your campaigns to ensure they are effective. It’s too easy to just try and promote a post on Instagram or Facebook without looking at whether that’s the most effective strategy or not.
Simplifying your campaigns means that you are looking at marketing activities that will give you the highest ROI. Leveraging social media is a great way to highlight before and after transformations, but using SEO for your website and focusing on email marketing can be two of the most effective options for marketing your salon business other than using social media. You want to drive people to join your email list because, unlike social media, you own the list.