It’s a well-known fact that most businesses can’t succeed without customers. After all, customers are often the main – sometimes, only – source of income for a business. This is why businesses should focus on making customers happy.
If they don’t, there’s always the possibility that the customer will stop supporting them. Impressing your customers is an important part of any business. It helps win them over, and it helps ensure loyal customers that will keep coming back for more, instead of supporting your business once and then forgetting about it.
But how exactly do you impress your customers? If this is what you’re wondering, you’ve come to the right place. Keep reading as we share eight of our top tips for impressing your customers.
Have good Packaging
You may think that the product you deliver to your customers is all that matters. And the final product will indeed play a big role in your customer’s impression of you – but we’ll get to that a bit later. However, the product isn’t the only thing that can impress a customer. Packaging also plays a huge role in this.
After all, the packaging is likely what will catch your customer’s eye. Aside from that, packaging should play a very important functional role: protecting the product. This is especially important if you ship your products to your customers. Have a look at custom packaging online to see what packaging options there are that meet your requirements.
If there’s one thing that most humans have in common, it’s the fact that we want to feel heard. No one likes to feel unimportant or like their ideas are dismissed. Customers are the exact same.
You should have a place for them where they can offer suggestions on how to improve your business. Not only will this make the customers themselves feel valued, but it will also help your business – if you give customers what they want, you’ll get more business.
You should also listen if customers like something so that you can keep doing that. For example, if you have a limited-edition product but all of your customers love it, you may want to consider making it a full-time product instead. Listening to your customers is mutually beneficial and a sure way to impress them.
Good Customer Service
If a customer feels that they aren’t being treated the way they deserve, we can guarantee that they won’t be impressed with your business, and you’ll likely lose their support. You know how people say that the customer is always right? That’s not necessarily true, but it does have solid reasoning behind it: if a customer is happy and gets their way, you can count on their ongoing support.
This also means that your employees should never be disrespectful to a customer, no matter how frustrated they might get. Customer service doesn’t just apply to face-to-face interactions with customers. Online or telephonic consultations with customers should also be handled respectfully and professionally.
If you have an e-commerce business and you want to impress customers by making it more customer-centric, click here for some ways to do that.
If you have an online business, you should try and get products to your customers as quickly as you can. Most customers understand that these things may take a few days, but if it takes months for you to respond to a customer or get their product to them, they likely won’t support your business again.
Acknowledge and fix mistakes
If your business made a mistake, your first instinct is likely to deny it and get defensive. Of course, you should always investigate such claims to make sure that they are true, but if they are, you need to be able to admit that. Your business is likely going to make a few mistakes.
All businesses do – it’s part of the learning process. Customers will probably have a lot more respect for your business if you can own up to your mistakes and try to fix them, instead of trying to sweep them under the rug.
Apologizing is never easy, but it will impress your customers. If your business somehow wronged a customer, you may need to write an apology email in order to make them trust and support your business again.
Have good products
We’ve already mentioned that products play a big role in impressing your customers. After all, they are paying for the product, so it needs to live up to their expectations. That is why you should make sure that your products are of high quality. Having regular quality checks should help with this.
Your price should also be fair for what your customer is getting. Yes, you need to make a profit, but it’s not going to impress customers if you charge them a huge amount for a cheap product that breaks within a week.
The business-customer relationship is simple: they pay you, and you offer them a product or service in return. Each party gets something out of it. But if you really want to impress customers, you will need to go the extra mile and offer them more than they expect. Of course, you can’t go around giving every customer free things – you’ll lose money very quickly.
But it is a good idea to reward loyal customers. This way, they can see that you appreciate their support. You can offer them a loyalty card that gives them a discount, or you can work with a points-based system. If you need more ideas on how to reward loyal customers, you can have a look at some of these ideas.
Add a personal touch
If you have the type of business where you personally interact with customers, it’s a nice gesture to add a personal touch to your product. Something as simple as adding a handwritten thank you note with your customer’s name on is sure to impress them a lot.