There is no question that eCommerce has taken the world by storm in recent years. According to a report from Forrester, global online retail sales will reach $7.5 trillion by 2026. A big reason for this growth is the increasing popularity of mobile devices, which has made it easier than ever for consumers to shop online.
If you have an eCommerce business, it’s essential to stay up-to-date on the latest trends and technologies to stay ahead of your competition. One area that is constantly changing is search engine optimization (SEO).
As a result, it’s important to regularly reassess your SEO strategy to ensure that you take advantage of all the latest benefits and improve your digital marketing. This article will cover top e-commerce SEO tips you can use to increase your traffic and sales.
Optimize Your Meta Descriptions
A meta description is a short text that appears beneath your page’s title in the search engine results pages (SERPs). This text provides users a brief overview of what your page is about so they can decide whether or not to click through to your site.
While Google doesn’t consider meta descriptions when ranking pages, they are still crucial for driving clicks from the SERPs. As such, it’s essential to make sure that your meta descriptions are well-written and optimized for your target keywords.
Go to your eCommerce platform’s back-end and look for the section where you can edit the meta descriptions for your product pages. For example, if you’re using WordPress, this would be under the “Yoast SEO” plugin.
Once you’re in the meta description editor, write a unique and compelling description for each page that includes your target keyword(s). Aim for a meta description of around 155 characters, as this is the maximum length appearing in the SERPs.
Create A Keyword Strategy
Before you can start optimizing your eCommerce site for SEO, you need to identify the right keywords to target. To do this, you’ll want to create a detailed keyword plan.
There are many different tools that you can use to help with this process, such as Google Keyword Planner and Moz Keyword Explorer. Start by brainstorming a list of potential keywords that are relevant to your products and business. Once you have a good list of keywords, you can use these tools to get more detailed information on each keyword, such as search volume and competition level.
You’ll want to utilize each keyword and create the best strategy for it. As a result, this might include using the keyword in your product title, meta descriptions, and throughout the body of your content.
However, don’t go overboard with your keyword usage, as this can result in keyword stuffing, which is an SEO no-no. Instead, create high-quality content that helps answer or educate on the specific keyword.
In recent years, Google has been putting a lot of emphasis on security. They have even stated that they are looking to make HTTPS a ranking factor in the future. HTTPS is a security protocol that encrypts data sent between your website and the user’s web browser. As a result, this helps to protect sensitive information, such as credit card numbers, from being intercepted by hackers.
If you don’t have HTTPS set up on your eCommerce site, now is the time to do it. The good news is that setting up HTTPS is relatively easy, as reported by Digital Authority Partners. However, once you have HTTPS set up, you’ll want to ensure that your website redirects all HTTP requests to HTTPS.
Then, add a few lines of code to your .htaccess file. Suppose you’re not comfortable making these changes yourself. In that case, you can always reach out to your web hosting provider or hire a developer to do it for you.
Link Your Products Within Your Blog
If you have a blog on your eCommerce site, link to your products within your blog posts when it’s relevant. It will help improve the SEO of your product pages, but it will also increase the chances of getting sales from your blog traffic.
Insert links to your product pages whenever you mention a relevant product in your blog post. For example, if you’re writing a post about kitchen appliances and you say a particular blender that you sell on your site, you would want to insert a link to that product page.
Answer Questions With Your Content
Another great way to optimize your eCommerce site for SEO is to answer common questions that people have about your products or industry. People often turn to the internet to find answers to their inquiries. If you can provide them with the information they’re looking for, you’ll be more likely to rank in the SERPs. Plus, it helps establish your brand as an authority in your industry.
To find questions to answer, you can use a tool like Answer the Public. Enter a keyword related to your business or product. The tool will generate a list of questions people ask about that topic.
Once you have a list of questions, you can create content that answers those questions. For example, this might be in the form of blog posts, FAQ pages, or even product descriptions.
Make Your Site Mobile-Friendly
Another ranking factor that Google has been increasingly focusing on is mobile-friendliness. With most searches conducted on mobile devices, optimizing your eCommerce site for these users is more important than ever.
To do this, you’ll want to make sure that your site is responsive, which means that it will adjust to fit any screen size. You’ll also want to make sure that your pages load quickly. Mobile users often look for quick answers and don’t have the patience to wait for slow-loading pages.
You can do several things to optimize your eCommerce site for SEO. By following the tips in this article, you’ll be well on your way to improving your rankings and getting more traffic and sales from your eCommerce site.