With businesses being so active online and so caught up with online marketing campaigns they have forgotten the basics. One of the good old strategies was to simply make a few advertising products and distribute them to your entire network.
Some manufacturers would give gifts to wholesalers and retailers, some would reach out directly to customers while others would do something around the city that was for the welfare of the citizens.
Promotional products both big and small complement both your branding and marketing strategies. This is why they are still relevant today.
1. Creates A Healthy Relationship
Everyone likes to receive gifts. Even if it is just a small keychain, it’s a token of appreciation and it’s the thought that counts.
It’s that feeling of knowing that you have a personal relationship that humans cherish, and advertising products can do this for you.
You can give this to your marketing staff, the seller network, or directly to the customer. In every case, it will improve your relationship with the person who receives the gift.
2. Improves Visibility
When you see someone or you visit a place there are certain things that stand out and stick to your memory. These things vary from person to person and sometimes it’s the small things that make a difference.
For instance, if you saw a person using a pen that had a biscuit manufacturers’ branding on it, you’d know that it’s one of the company’s Promotional Products; you’d also know that this person is a customer of that company.
If it’s a brand you also enjoy, now you have something in common with that person. It’s often these small and seemingly meaningless moments that can leave a lasting image in a person’s mind. While they remember that this person eats a certain brand, they also remember the brand.
3. Long Term Marketing
Marketing efforts like video ads even printed brochures, and things like SMS marketing are very short-lived. The customer sees the visual or reads the text, processes it, take an action, and that’s the end. The role of the ad is over. While marketing strategies are always changing, the one thing that is constant is that marketing is a long-term process. Certain advertising products last a very long time and they also remain very visible.
For instance, a calendar with your company’s name on it will most likely remain visible for the remainder of the year. It will also be something that is frequently seen.
Similarly, shorts given to customers or staff with your company name on them will most likely last a couple of years. During this time you are getting repeated visibility from a single product.
Some people think that creating promotional products is expensive and difficult. In reality, a lot of product manufacturers can easily do this for you and that too for quite cheap.
The only problem is you need to have a relatively large order. It is possible in smaller quantities but it is more expensive that way. It doesn’t hurt to have a few more than you need, after all, they are just going to be handed out. The more you have the better it is and the longer those items last the more effective it will be in driving more traffic to your business.