Digital marketing is one of the most effective ways to reach customers and promote your product or service. Even if your business is not online-based, digital marketing can help you achieve a larger audience and thus boost your sales. The online arena provides a level playing field for all businesses, regardless of size. However, as with any other marketing strategy, there are specific internet marketing facts that every digital marketer needs to be aware of to make the most of this channel.
1. There are Internet Laws Marketers Have to Abide
Marketers have to follow certain regulations when conducting their business on the internet. These laws are put in place to protect internet users, especially children. The FTC has established the Children’s Online Privacy Protection Rule (COPPA), which requires websites to get parental consent before collecting, using, or disclosing personal information from children under 13.
They have also implemented the Federal Trade Commission act, which regulates internet marketing activities such as endorsements and testimonials. This act prohibits marketers from making false or misleading statements about their products. Unfortunately, digital marketers don’t understand the FTC law. Jeff Bullas, a defense lawyer, explains at https://www.jeffbullas.com/internet-marketers-trouble-ftc/ the most common ways marketers fall into this trap on this blog. The three main areas are social media, influencer marketing, and online reviews.
2. You Can Only Use First-Party Data for Marketing
When it comes to marketing, you only have access to first-party data. You collect data directly from your customers, whether through surveys, questionnaires, or other methods. This data is precious because it is firsthand information about customers’ wants and needs.
However, you can’t simply take this data and use it for marketing purposes without the customer’s consent. Before using this information for advertising or other promotional activities, you must obtain permission.
Otherwise, you could face government fines or lawsuits from disgruntled customers. So make sure you get customer permission before using their data for marketing purposes.
3. Search Engine Optimization is Fundamental
To be successful in digital marketing, it’s essential to focus on search engine optimization (SEO). This means optimizing your website and content to rank high in search engine results pages (SERPs).
If people can’t find your website when searching for your products or services, they’ll go elsewhere. And since most people don’t look beyond the first few results pages, you could lose out on a lot of business if your site isn’t ranking well.
That’s why SEO should be a top priority for any digital marketer. You can do several things to improve your SEO, such as optimizing your website’s title and meta descriptions, publishing high-quality content, and building links to your site from other reputable websites.
4. Social Media is Important
As a digital marketer, it’s crucial to stay up-to-date on the latest trends and technologies to be successful. One of the most important aspects of online marketing is social media. While the social media landscape changes rapidly, there are some essential facts that every digital marketer needs to know.
First and foremost, social media is a powerful way to connect with potential and current customers. It allows you to build relationships and interact with them personally. Social media also allows you to showcase your brand personality and values.
Furthermore, social media can be used as an effective marketing tool. It can help you promote your products or services, generate leads, and drive traffic to your website. Additionally, social media can be used to build brand awareness and create an audience for your business.
5. You Need to Measure Your Results
Digital marketing is all about results. If you do not see the results you want, you need to change something. But what do you change? That’s where measurement comes in. You need to measure your results to determine what’s working and what’s not. And once you know that, you can make the necessary changes to improve your results.
But measuring your results is easier said than done. It takes time and effort to track the data and determine its meaning. And it takes even more time and effort to put that data into actionable insights that will help you improve your marketing campaigns. But it’s worth the effort because if you don’t measure your results, you can never know whether or not your efforts are paying off.
6. You Need to Stay Up-To-Date
To succeed in internet marketing, you must stay up-to-date with the latest changes and trends. This means keeping on top of both the technical aspects of your industry and the ever-changing landscape of online marketing. New tools and techniques are always being developed, so it’s essential to keep up with what’s available and how it can help you reach your goals.
But staying up-to-date isn’t just about learning new things. It’s also about constantly evaluating what you know and ensuring that it still applies. The internet is a rapidly changing environment, and what worked yesterday may not work today. So it’s crucial to constantly test new strategies and see what works best for your business.
7. Customer Experience is Key
Digital marketing is all about creating a great customer experience. After all, if your customers are happy, they’re more likely to buy from you again. And that’s the ultimate goal of any digital marketing campaign: to turn leads into customers and customers into repeat buyers.
There are several ways to create a great customer experience, but one of the most important is ensuring that your website is easy to use and navigate. Your website should be designed with your customer in mind, so make sure it’s user-friendly and easy to understand. Additionally, your website should be mobile-friendly so that people can access it no matter where they are.
Another critical aspect of customer experience is customer service. If you can provide excellent customer service, you’ll create a loyal customer base that will keep coming back. There are several ways to provide great customer service, but one of the most important is to ensure you respond to customer inquiries and complaints promptly.
Digital marketing is a complex and ever-changing field. But if you keep these seven internet marketing facts in mind, you’ll be on your way to success. Just remember that effective digital marketing requires constant effort and regular updates. So don’t be afraid to do the work; you’ll see the rewards in no time.