Eight Career Paths You Can Pursue with a Business Analytics Degree

In today’s data-driven world, the ability to gather, analyze, and interpret information is more critical than ever. Business analytics is a rapidly growing field that utilizes data to drive strategic decision-making and deliver valuable insights. Business analytics applications are limitless, from forecasting consumer behavior to streamlining business operations.

Consequently, expertise in business analytics is in great demand across multiple industries, including finance, healthcare, technology, and retail.

According to the BLS, the job outlook for management analysts, which includes business analysts, is expected to increase by 11 percent from 2021 to 2031. The driving force behind this expansion is the need for businesses to make data-informed decisions that enhance efficiency, increase customer satisfaction, and drive revenue growth.

Now let’s discuss the exciting career opportunities available in business analytics.

  1. Business Analyst

Business analysts are critical in organizations as they gather and analyze data to detect organizational problems and opportunities. They assist in crafting business strategies and enhancing organizational efficiency. To excel in their job, they must comprehensively understand data analysis tools, business analysis, and data visualization techniques.

Their key responsibilities include:

  • Collecting and analyzing data to pinpoint areas for improvement and propose recommendations.
  • Producing reports and dashboards to track and evaluate company performance.
  • Collaborating with stakeholders from various departments to guarantee project prompt and cost-efficient completion of projects.
  • Participating in the development and implementation of new business strategies.

Pursuing an online MBA in business analytics can be an excellent way to advance your career as a business analyst. The flexibility of online learning allows you to study at your own pace, allowing you to pursue your professional development goals while balancing your other commitments.

  • Operations Research Analyst

An operations research analyst uses mathematical modeling, data analysis, and other analytical tools to solve complex business problems and optimize business operations. They work with cross-functional teams to identify opportunities for improving efficiency, reducing costs, and increasing profitability.

The primary duties of an operations research analyst include the following:

  • Collecting and analyzing data.
  • Developing mathematical models to simulate business processes.
  • Identifying constraints and opportunities for optimization.
  • Testing and validating models.
  • Presenting findings and recommendations to senior management.
  • Supply Chain Analyst

With a degree in business analytics, you can pursue the role of a supply chain analyst. A supply chain analyst improves the operational efficiency of businesses’ supply chains, reduces costs, improves overall performance, and increasesproductivity. To excel in this role, individuals must possess strong analytical skills, a comprehensive comprehension of supply chain management principles and methodologies, and the aptitude to collaborate efficiently with cross-functional teams.

Their primary responsibilities include:

  • Analyzing supply chain data to identify trends, patterns, and opportunities for improvement.
  • Developing models and simulations to evaluate scenarios and optimize supply chain performance.
  • Collaborating with suppliers and customers to improve communication and reduce lead times.
  • Continuously monitoring and reporting on supply chain performance.
  • Statistician

A statistician is critical in helping businesses understand the data they collect and make informed decisions. They use statistical methods and software to interpret data, draw conclusions, and make predictions based on the results of their analysis.

The primary responsibilities of a statistician include the following:

  • Creating and executing statistical experiments and surveys to gather data.
  • Developing and testing statistical models to analyze data.
  • Interpreting and communicating results of statistical analyses to stakeholders.
  • Identifying patterns and trends within data to provide insights that inform business decisions.
  • Creating and executing protocols for quality assurance to ensure data accuracy and reliability.
  • Market Research Analyst

A market research analyst is an expert in gathering and analyzing data related to consumer behavior, preferences, and trends to help businesses understand their target market. Hence, with a degree in business analytics, you can kick-start your career as a market research analyst.

Market research analysts employ various research methods such as surveys, focus groups, and statistical analysis to collect data that can be utilized to enhance business strategies.

The key responsibilities of a market research analyst include the following:

  • Identifying trends and opportunities in the market by using statistical analysis and other research techniques. The data obtained can then be used to create new products or services, improve existing ones, and target specific consumer segments.
  • Based on their market data analysis, market research analysts provide recommendations for improving business strategies, such as changes to product features, pricing, or marketing tactics, to enhance sales and increase profitability.
  • Programmer Analyst

A programmer analyst is responsible for designing, developing, and implementing computer programs and systems to meet the needs of a business or organization. They work with stakeholders to understand their requirements and create solutions that meet their needs.

Their critical responsibilities include:

  • Analyzing user requirements and business processes to develop software solutions.
  • Writing, testing, and debugging code.
  • Designing and developing databases to support software applications.
  • Collaborating with other programmers and IT professionals to develop integrated systems and provide technical support and training to end-users.
  • Quantitative Analyst

A quantitative analyst is critical in analyzing financial data and creating models to simulate different investment scenarios. Their expertise aids companies in making informed investment decisions, leading to increased success in the financial marketplace.

The core duties of a quantitative analyst include the following:

  • Examining financial data to identify patterns and trends using statistical analysis and other methods.
  • Creating mathematical models and simulations to forecast investment performance.
  • Making recommendations based on analysis and modeling to enhance investment strategies, such as adjusting asset allocation, investment diversification, and risk management strategies.
  • Data Scientist

Another well-paid and in-demand career that you can pursue with a business analytics degree is  data scientist.

Data scientists analyze large, complex data sets to help businesses make data-driven decisions that can improve efficiency, profitability, and customer satisfaction. They employ cutting-edge statistical and machine learning techniques to create predictive models and algorithms that assist businesses in optimizing their operations and achieving a competitive edge.

Critical responsibilities of data scientists include:

  • Gathering, analyzing, and interpreting data from diverse sources, including internal databases, external sources, and social media platforms.
  • Utilizing machine learning algorithms and statistical methods to construct models, anticipating future trends and programming languages like Python and R to develop algorithms that solve intricate business problems.
  • Collaborating with stakeholders to understand business needs and develop data-driven solutions.
  • Communicating findings and recommendations to non-technical stakeholders.


In today’s data-centered business world, pursuing a degree in business analytics opens a world of challenging and rewarding career opportunities. From data scientists and business analysts to market research analysts, there are many thrilling career paths for you to explore.

Remember, with the right skills and expertise; you can become an indispensable asset to any enterprise. Pursuing a career in this field guarantees job security and provides an opportunity to make substantial contributions to a business’s success.

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