Whether you own a small or big business, having fresh and creative ideas to promote your product or service is always a must to get new customers.
But after trying out pretty much every promotional tactic or idea possible, you might begin to rehash the same concepts all over again. Worse, these well-meaning efforts to promote your business might just actually do the opposite and turn away potential customers.
Luckily for you, we’ve rounded up some of the best ideas that you can execute when extending the word about your service or product.
5 Ways to Market Your Business to Customers
1. Partner up with an Influencer who Specializes in your Industry
One of the best ways to reach followers and potential buyers these days is by partnering up with key opinion leaders or digital influencers to promote your product or service. Since these personalities already have a dedicated base of followers or avid readers, they can easily introduce them to your business in a click.
But before you even partner up with one, make sure that the influencer is an expert in the industry that you’re in. If you own a restaurant or an online food shop, then you should tap a food influencer or vlogger. But if you’re selling clothes, then partnering up with a style influencer is the only way to go.
2. Customize Branded Items and Hold Giveaways
Another good way of putting your name and business out there is by having personal items customized with your business or brand logo and giving it to potential customers.
You can do this on all sorts of items such as a personalized bag, a notebook, or even a branded water bottle! Simply check with a local gift supplier or even custom labeled bottled water distributors to make it happen.
3. Give Free Gift Certificates or Offer a Discounted Product or Service
Another tried and tested way of marketing a product is by giving potential customers free stuff. This can be in the form of free gift certificates or vouchers to holding sale events with significant discounts at stake.
This is an effective way to let customers know about and try your product or service. Coupled with excellent quality and impeccable service, the chances of your business gaining new customers can increase to a tenfold.
4. Boost your Social Media Page or Posts
Are you on a tight budget? You can always consider boosting your business page or posts to reach more customers online.
Every social media platform lets you choose your desired amount along with the number of people that you can reach with every sponsored ad.
This is a great way to test out how well your page or content resonates with your chosen audience and demographic.
5. Create High-Quality, Relevant Content
Sometimes, all you need is one viral social media post to reach new customers. That’s why you should always aim to create relevant content that can connect with your existing followers and potential new customers.