You have just finished setting up a website for your very own business and you are wondering how you can tell people about it. The accessibility of the internet and the recent pandemic have caused a proliferation of at-home online businesses and it is important to do something different to make your company stand out.
You can do a few things to let people know who you are and why your company is for them.
Handing out free stuff with your company logo on it is a great way to introduce yourself to the public. Free pens are an inexpensive way to get your name out there. People don’t use pens that much anymore, but they will remember your gift when they need to sign something and feel relieved and grateful. They will see your company name and website whenever they need the instrument.
If you have a brick-and-mortar store, you can raffle off mugs or t-shirts with your logo on them at a community event. If you have an online business, you can give away a t-shirt or two at an event where your customers are likely to be. People who offer classes on a learning platform can find students at a career fair. Those who sell posters or t-shirts for fans of a certain genre of film might want to visit a touring event such as Comicon.
If you cannot attend an event, you can always have an online raffle for the 100th visitor to your website. You can order your promotional items from an on-demand printing website, so you are not stuck with a lot of extra stuff.
An on-demand company will allow you to upload your logo to their website and print it on the item of your choice. Not only does this cut down on the cost, but it also lets you find out which items work best to get people to your store or website.
If you have a little money to spend, you may want to hire an Instagram influencer to help you promote your product or service. An influencer is someone who has an impact on the decisions of a certain segment of the population when it comes to their buying and voting decisions as well as their entertainment choices. Influencers are divided into three categories.
A celebrity influencer is a famous person who has over a million followers, such as a Kardashian.
A macro influencer is generally a B-list celebrity who is likely to have fewer followers than an actual celebrity. They will normally have between 100k and 1 million people following them.
A micro-influencer is a person with a cult following. They work well for authors, bands, and other artists and usually have between 3,000 and 100,000 followers.
If you want to promote your business using an influencer, you will normally pay a fee based on their level of influence and the number of mentions your product will have.
Email marketing is cost-effective, measurable, immediate, scalable, and efficient. You can ask your website visitors and social media followers to join your mailing list. Email marketing is a very effective way to communicate with your customers clearly and to generate urgency for your customer’s actions.
With email marketing, you’ll be able to tailor your message to the right audience and track the results of the campaign.
With digital advertising, you can target specific audiences to promote your business and your product. Through digital advertising, you can grow your brand awareness and have a more prominent online presence. A popular method of digital advertising is a PPC (pay-per-click) campaign.
Often run on Google Ads, a PPC campaign lets you promote your business by advertising to your target audience. PPC campaigns can also be tailored so only people who have made a search related to your business will see your ad.
In spite of all the controversy it causes, Facebook is still popular. People will often create a page for their business and ask for likes, which can make their friends aware of the company. It is a better idea to post your products where potential customers are likely to be.
If you have a book that is aimed at middle-aged women, you should join a group for older women and post your product there. If you sell wine, you should join groups for people in the restaurant industry.
Actress Jane Russell once said, “Publicity can be terrible. But only if you don’t have any.”
You have worked hard on your business, and it deserves to be seen. A good promotion can help people learn more about what you have to offer.