As consumers worldwide are finding a widespread acceptance of online retail platforms, eCommerce is slowly rising in popularity and revenue. Tapping into this emerging market can generate a growth curve that can carry any company to quick success.
If you have an idea for an eCommerce or online retail app, you can benefit from the tips mentioned in this article to create a fantastic, engaging app for your company. We will focus on good practices and the most used principles to guide your app’s development process.
Design and UI
We cannot stress enough how much the user interface of an app matters. The first screen your users will see when they open the app will form their opinion of the whole experience you deliver. You must ensure that your homepage offers a clean, categorized, and comfortable user experience that can appeal to the aesthetics of the broadest group of users.
A fundamental principle for design is to keep it consistent throughout the application and to avoid stark style variations between each screen of the app.
Navigation and Accessibility
Your app should be easy to navigate, browse, and explore for new users. If your app takes a week to get used to, you’ve probably created a very inaccessible app. Accessibility is important because it considers the different aesthetics and abilities of a wide range of users and provides a consistent and comfortable experience for everyone who uses your app.
Less is more and simple is better when it comes to app design and generating an engaging user experience. You should avoid cluttering your app with a multitude of options and create a balance between personalization and accessibility standards.
User and Cart Management
For an eCommerce app, the most important aspect after the actual inventory is how the users interact with the products your app is offering. Creating an intuitive user profile management section is essential, and so is the cart.
Your eCommerce app should provide customers with the ability to view products, add them to their wish list, add them to cart, leave reviews, and other such standard features that one sees in other eCommerce apps today. Don’t skip the basics.
Users have become familiar with these features, and missing out on these options may simply confuse your customer base.
Checkout and Security
This feature is usually the end of your customer’s usage cycle while interacting with the app. At this point, your focus should be on speed and security.
After your customer has made their selection and is ready to checkout, they should be provided with a list of commonly accepted payment methods, and the process should be swift and easy.
As your customer completes their payment, they should receive a positive feedback loop that keeps them returning to your app for more products.
This positive feedback can be a simple well-curated notification thanking them for their purchase or a show of any complexity you wish.
The trick is to make your customer feel good about their purchase and help them create a good connection in their minds between your app and their requirements.
Integration and Social Networking
Another way to create a positive connection is to allow integration of your store and social networks and sites commonly used by your users.
This allows your customers to engage their connections and friends and forward more traffic to your app. You can even set up a recommendation and reward scheme with referral codes that give customers redeemable points when a friend signs up to your app.
Using such gamified reward tactics, you can slowly build user engagement for your app and allow new people to discover your eCommerce business.
Analytics and Inventory Management
This is more for the backend of your app than the front end. An excellent way to generate a more in-depth understanding of how your customers interact with your app is to incorporate usage tracking features that monitor what pages your customers visit most, how long they stay on that page, and how often they come back to that page.
You can use this data to deliver personalized product suggestions to your users while browsing, in their cart or during checkout to upsell them on better products.
If you’re just starting out and need help, then we recommend following the tips and good practices mentioned above while developing your eCommerce app to get the best results for your business objectives.
Even if you intend to provide a fresh take or perspective that hasn’t yet been tried and tested, you can still benefit from incorporating successful tactics into your application for the most favorable outcomes. Good luck!