Tik Tok is suitable for business people with products for a wide range of people who need two minutes to decide to buy a product. Shoes, clothing, toys, children’s goods, textiles, car service, photographer, interior design – that’s what is suitable for Tik Tok.
Complex and rare products, such as financial services, law, or the creation of sites, are progressing in the social network worse – the product is non-mass. Therefore, to sell these products, choose Facebook. This social network is considered more formal and more representative. Tik Tok is often devoid of seriousness, so shoot videos with creative and fun content.
Video Formats for Promotion in Tik Tok
Review. Show products from two or three angles. Clothes, shoes, and accessories stores often resort to this. You can also attract bloggers, which is also typical of Instagram.
However, in this case, the video does not need to be shot in Stories format so that you can do it more dynamically and creatively.
Also, do not ask bloggers to unpack the parcels you send them if you cooperate in barter, and immediately go to work – try on clothes or shoes in front of a mirror, for example, demonstrate a product or service, allowing the user to learn maximum information – so customers will quickly decide to buy the product.
Video in question-answer format. If you do not know what to answer for the first time, look at the competitors. Make a list of questions from subscribers in advance. If your account is new, come up with them. Provide users with a convenient view, then add subtitles. Have trouble with creating questions? You can easily employ such platforms as the paper writing service MasterPapers.
Tell clients more about the company’s activities. The fields filled in at registration and the information on the main page are not enough for full acquaintance with the potential client. So make the appropriate video. For example, create a company portfolio and upload it to the page in the form of photos for music or video dating. Visual perception accelerates the decision to buy a product or order a service.
Be helpful to customers. If we talk about clothes, it is not enough to advertise the product, standing in front of a mirror. Instead, tell potential buyers what to wear and what not to wear. For example, pay attention to construction companies that make videos about Lifehack during repairs or relocation.
Establish a trusting relationship with customers. Confidence in potential buyers arises when they know more about the company’s activities. Start by getting to know the team. Then, record the story of each employee of the company on the camera. It doesn’t have to look like an interview – it’s not on Tik Tok. You can also design stories in the form of dancing flash mobs.
Details. Tell us facts about companies, partners, or customers. For example, to increase the level in the eyes of potential buyers, show statistics: the number of orders per day, week, month, year, the number of satisfied customers. Such actions will increase the level of trust and loyalty to the company.
If the company has vacancies, why not record a video about it. Again, 100% return is guaranteed to employers who are interested in remote employees.
Users like to watch the news. Therefore, tell in a short form about the latest trends in the industry in which you work. In addition, users like promotions and discounts, awards for tags, and reposts. Once again, online writing platforms like Masterpapers help young business professionals develop impactful and interesting scripts.
Explain the essence of the action in short videos. In the following – show the winners and prizes, make selections with reviews.
How to Make Videos in Tick Tok to Sell More
Do not ignore the rules of registration of accounts in social networks. However, let the Tik Tok platform developers not take care of it compared to the creators of Instagram or Facebook; certain trends still exist.
Do not change the details of the logo. Otherwise, it will reduce brand awareness. Therefore, to create a unique and recognizable style, make cover templates in the same style.
Previews and headlines. Don’t be afraid to experiment and create creative titles for your videos. If you don’t have experience, hire copywriters to create catchy headlines. This will increase the number of views by 50-60%.
Tik Tok offers several color palettes in the design of the ribbon. Choose one color; less often, use the same background for shooting.
You will achieve great success as soon as you create trendy content, which is quite hard. To help you with this, professional writing agencies can provide you with awesome content – 2021 Updated Review on Top-Rated Academic Writing Services.
Among the commercial enterprises in Tik Tok, there is low competition, which is not the case with Instagram or Facebook. And as long as the niches are free, entrepreneurs like you have a 100% chance of getting thousands of impressions and numerous new customers.